In today's rapidly evolving business landscape, it's essential to constantly evaluate the effectiveness of our strategies to ensure they align with the needs and expectations of our customers. After careful consideration and analysis, we have made the decision to phase out our rewards program due to low user engagement. This blog post aims to shed light on our decision-making process and highlight our commitment to implementing customer-centric initiatives moving forward.

Assessing the Rewards Program: However, it is crucial to regularly evaluate such programs to ensure they continue to provide value and foster engagement. Through comprehensive data analysis, we discovered that our rewards program was experiencing diminishing user engagement. Despite our best efforts to adapt and evolve the program, user engagement remained consistently low, and it became evident that a change was necessary.

Understanding Customer Needs: Customers today are seeking personalized experiences and tangible benefits that directly align with their individual preferences and lifestyles. Our rewards program, although well-intentioned, failed to meet these evolving expectations. We recognize that customers value convenience, personalized discounts, and exceptional service, and we want to shift our focus to meeting these demands.

Customer-Centric Strategies: Phasing out the rewards program does not mean we are abandoning our commitment to customer loyalty. On the contrary, we are now dedicating our resources towards implementing customer-centric strategies that better address the needs and desires of our valued customers. Here are some initiatives we will be introducing:

  • Personalised Discounts: We understand that customers appreciate tailored offers that cater to their specific preferences. By leveraging data analytics and customer insights, we will develop personalized discount to provide greater value to our customers through personalised email marketing. This is expected to launch around October, you may received multiped email depending on your spending milestones from June 2023.

We understand that some customers may have accumulated rewards or points that they have not yet redeemed. To facilitate a smooth transition, we will provide a grace period during which customers can still utilize their rewards. We will communicate the timeline clearly and provide assistance to ensure a seamless transition.

You can self service your rewards points up until 23rd July 2023 or manual reward redemption via emailing support up to 31th December 2023 for discount coupons remaining balance converted to a coupon. Point are no longer available to be earned through any orders/social task from 12th June 2023. Please claim your rewards point before the 31th December 2023, otherwise rewards points will expire.

Contact our support with account linked rewards and we will convert all remining point into a single use coupon. Please allow 2-3 business day for us to process the request. Coupons provided by support teams expires in 2 years. 

From 24th June 2023, rewards widget will be hidden from main website, you widget rewards page, please either click on below open widget URL below. 

Open rewards widget


While it may be challenging to let go of a long-standing rewards program, we believe that our decision to phase it out is a strategic move towards prioritizing our customers' evolving needs. We thank you for your continued support, and we look forward to embarking on this exciting journey together.

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